The Little Red Book
Whats the big deal about video?
Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel.
Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy.
- Hubspot
Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy.
- Hubspot
Promote Employee well-being using Video
As ‘work from home’ becomes the new reality for most of the working world, it is important to acknowledge that we all have to embrace certain changes in our outlook towards employee well-being. While it is vital to keep productivity levels high, it would not be possible to do so without accommodating for the fact that each employee’s work experience would have radically shifted relative to their environment at home. Video can be an integral tool to keep employee well-being in check and morale high. There are numerous options that can be inculcated in day to day working that can help employee well-being. One such is to have weekly employee vlogs wherein employees can track the progress they have made in terms of work or even life outside of work. It doesn’t even have to necessarily have to be a progress report, instead, it’s more of a commentary on their life in lockdown. Having some sort of daily physical activity goes a long way in keeping one’s mind positive and engaged. Video fitness programs can help employees break out of the generally sedentary lifestyle we tend to slip into when we spend the entire day locked up in our homes. Video calls are probably the most easy and effective way to ensure that everyone is updated with regards day to day operations and is a good way of keeping everyone socially engaged which is crucial in these times. Having a video conference with the team at the start or end of each day helps keep everyone on their toes and makes it easier to delegate and discuss work. While it is important to be productive in these times, there is no denying that each individual faces a different sort of test when they are at home. While there is a sense of focus when your entire team is working out of the same office, it can get a little tough to do the same while were trying to juggle household chores, familial relations and the isolation that comes from being home all day. However, it doesn’t mean you can’t keep employees happy and productive at the same time and video can help you do that.
- Gursher Chabba
Importance of Video for Brand Recognition
Video was, for many years, considered the future of marketing. Now, the future is here and you need to ask yourself if you are helping your brand keep up with it! As of 2019, 87% of marketing professionals use video as a marketing tool. This is due to the fact that everything we consume in this day and age has to be fast and easily accessible. There is no better way to have your customer understand their own problems and how your brand provides the solutions they need.
Once you have taken a step towards accepting video as an ally for your business, some of the most important aspects to consider when using it to promote your brand are:
Understanding Your Target Audience
Who are they and what are they interested in? Knowing your audience means knowing who has the problems that you can offer solutions to.
What kind of language do they use? Language doesn’t necessarily mean dialect but also changes from generation to generation.
Analyze the data. Surveys are a quick an easy way to collect data and analyze what works and what doesn’t, straight from the horse’s mouth. Social media websites are also an important component of understanding who your target audience is and what content they are consuming.
Be Brief
The horde of content consumed by the average internet user means, unless you’re concise with your message, your 3rd, 4th, 5th minute of video may well be irrelevant by the time the viewer has gotten past the 1st.
Your content should have a sprinters mechanism. Short, fast and packing a punch. For this you need to be sure of what is relevant for your brand to put forth, front and center.
Consistency is Key
One of the most important factors in your brand being etched into consumers brains, is consistency. Be consistent with your message. The superficial exterior of how you package your message may change, however it will only truly resonate with your consumers and keep them along for the long run if what you are certain of what your brand needs to be.
The type of video you choose to create for your brand, be it an explainer, a vlog or whatever else, doesn’t really matter. As long as the core principles of your video are aligned with that of your brand, you can be sure of having loyal customers along for the long run.
Once you have taken a step towards accepting video as an ally for your business, some of the most important aspects to consider when using it to promote your brand are:
Understanding Your Target Audience
Who are they and what are they interested in? Knowing your audience means knowing who has the problems that you can offer solutions to.
What kind of language do they use? Language doesn’t necessarily mean dialect but also changes from generation to generation.
Analyze the data. Surveys are a quick an easy way to collect data and analyze what works and what doesn’t, straight from the horse’s mouth. Social media websites are also an important component of understanding who your target audience is and what content they are consuming.
Be Brief
The horde of content consumed by the average internet user means, unless you’re concise with your message, your 3rd, 4th, 5th minute of video may well be irrelevant by the time the viewer has gotten past the 1st.
Your content should have a sprinters mechanism. Short, fast and packing a punch. For this you need to be sure of what is relevant for your brand to put forth, front and center.
Consistency is Key
One of the most important factors in your brand being etched into consumers brains, is consistency. Be consistent with your message. The superficial exterior of how you package your message may change, however it will only truly resonate with your consumers and keep them along for the long run if what you are certain of what your brand needs to be.
The type of video you choose to create for your brand, be it an explainer, a vlog or whatever else, doesn’t really matter. As long as the core principles of your video are aligned with that of your brand, you can be sure of having loyal customers along for the long run.
- Gursher Chabba
Make Video Content to Support Your Sales Team
The current global crisis has affected how businesses function in a big way. As we get creative in order to keep things running just as close to normal as possible, sales have been clearly affected in these times.
"All things being equal, people will do business with, and refer business to, those people they know, like, and trust." This statement from Bob Burg rings true now more than ever. Whether your sales team is doing well or has been affected by the lack of physical presence in communicating sales pitches, it’s never a bad idea to give them a helping hand. Video, when used right, can be a powerful tool to drive sales and take your business that one step further. Following are some ways you can effectively create video content to aid your salespeople.
Involve the Salespeople
The first, most important component of an effective audio-visual sales pitch is the salesperson themselves. Involving the salespeople helps ensure that they know the content in the video and are on board with it. They are then more likely to actually use these tools while making the sales.
Speaking with your sales team will help you get an idea of what is required in selling your product. They can help you figure out what are the key features of your product that resonate with your customers. They can help you understand what are the common misconceptions, the customers tend to have, about your brand that can be resolved through a video. These sorts of questions when answered right off the bat, can help your salespeople be more efficient with the rest of the sale.
What Content to Highlight in your Videos
It is important to have the right type of content in your videos that makes your salesperson’s job more efficient. An FAQ video is generally the easiest to create and also solves the pertinent questions that most customers will have about your product. Another important component of your video could be your cost and pricing structure. Customers are only going to concern themselves with the budgets they work with. Customers tend to appreciate transparency in terms of what they are buying and clarifying what usually is the most important factor in any sale, can help not only speed up the process but also build their trust in you. When it comes to any major, high-stakes deals, a personalized video can also be a good option. It can highlight specific points you know are important to the customers and also lets a customer know the value they hold to your brand.
"All things being equal, people will do business with, and refer business to, those people they know, like, and trust." This statement from Bob Burg rings true now more than ever. Whether your sales team is doing well or has been affected by the lack of physical presence in communicating sales pitches, it’s never a bad idea to give them a helping hand. Video, when used right, can be a powerful tool to drive sales and take your business that one step further. Following are some ways you can effectively create video content to aid your salespeople.
Involve the Salespeople
The first, most important component of an effective audio-visual sales pitch is the salesperson themselves. Involving the salespeople helps ensure that they know the content in the video and are on board with it. They are then more likely to actually use these tools while making the sales.
Speaking with your sales team will help you get an idea of what is required in selling your product. They can help you figure out what are the key features of your product that resonate with your customers. They can help you understand what are the common misconceptions, the customers tend to have, about your brand that can be resolved through a video. These sorts of questions when answered right off the bat, can help your salespeople be more efficient with the rest of the sale.
What Content to Highlight in your Videos
It is important to have the right type of content in your videos that makes your salesperson’s job more efficient. An FAQ video is generally the easiest to create and also solves the pertinent questions that most customers will have about your product. Another important component of your video could be your cost and pricing structure. Customers are only going to concern themselves with the budgets they work with. Customers tend to appreciate transparency in terms of what they are buying and clarifying what usually is the most important factor in any sale, can help not only speed up the process but also build their trust in you. When it comes to any major, high-stakes deals, a personalized video can also be a good option. It can highlight specific points you know are important to the customers and also lets a customer know the value they hold to your brand.
- Gursher Chabba
Why Emotional Storytelling is Important
All products are equal, but some products are more equal than others. This doesn’t mean some products are more important than others. Each of them serves to fulfil someone’s purpose somewhere. However, some products are just easily marketable as opposed to some which might be considered, quite simply, boring.
One thing to keep in mind is, whoever it is that your product is targeted towards, if you hit the right notes in the consumer’s mind, you’re bound to leave a resounding impact. People feel, no matter how much we may try not to, emotions are bound to be affected by everything we perceive in our day to day lives.
Similarly, a consumer is not in control when they view an advertisement that has a story and as if done right, they cannot help but feel emotions that strike a chord. Now consider a new business. If it were between two advertisements — one that simply talked about products, and one that made you laugh or cry — which would “impress” you? The second one, right?
First impressions form in a matter of seconds. The same goes for a first impression of a product or brand, and marketing emotion can help shape that impression … and help that brand or product stand out in your mind.
Think back to your last major purchase.
When it came down to the wire, how did you decide which option to buy? Better yet, what made you finally push "buy"?
Sure, you compared prices and spent time reading about each product, but when it came time to make a decision, I’m betting you relied on your heart over your head.
Weaving emotional storytelling into your advertising and marketing is a sure shot way of ensuring you leave a lasting impression in the consumer’s mind. Use it to effectively drive sales up for your organization and watch it grow!
One thing to keep in mind is, whoever it is that your product is targeted towards, if you hit the right notes in the consumer’s mind, you’re bound to leave a resounding impact. People feel, no matter how much we may try not to, emotions are bound to be affected by everything we perceive in our day to day lives.
Similarly, a consumer is not in control when they view an advertisement that has a story and as if done right, they cannot help but feel emotions that strike a chord. Now consider a new business. If it were between two advertisements — one that simply talked about products, and one that made you laugh or cry — which would “impress” you? The second one, right?
First impressions form in a matter of seconds. The same goes for a first impression of a product or brand, and marketing emotion can help shape that impression … and help that brand or product stand out in your mind.
Think back to your last major purchase.
When it came down to the wire, how did you decide which option to buy? Better yet, what made you finally push "buy"?
Sure, you compared prices and spent time reading about each product, but when it came time to make a decision, I’m betting you relied on your heart over your head.
Weaving emotional storytelling into your advertising and marketing is a sure shot way of ensuring you leave a lasting impression in the consumer’s mind. Use it to effectively drive sales up for your organization and watch it grow!
- Gursher Chabba